Designed & Manufactured in Britain

In 2016, we became the first materials handling company to be accepted into the Made in Britain campaign, an initiative created to support and promote British manufacturing. In fact, our solutions are both designed and manufactured by our team of experts at Advanced Handling HQ, a purpose-built, state-of-the-art building in Peterborough.
Our close working environment provides us with the flexibility to deliver our Bespoke service, ensuring our customers’ requirements are met whilst maintaining our high “Made in Britain” standards.
Why not contact us to arrange a tour of our impressive factory and offices and experience Made in Britain first-hand.
Visit our About Us page to find out more.

Reel & Roll Solutions

When it comes to handling reels and rolls we have a range of products to help make it a “one-person task” and dramatically reduce the risk of manual handling strains and injuries.

Watch our Reel & Roll Lifting Solution

The two main options to consider are whether to lift…

Pronomic Squeeze&Turn


Pronomic Expand & Turn

The standard accessory finish is suitable for a range of environments and industries; for example, in textiles and carpet manufacturing, retail, commercial and industrial printing and general warehouse packaging, processing and production. The option for stainless steel allows the unit to be used in clean room environments.

Lightweight & Manoeuvrable

If you require a lightweight manoeuvrable solution to assist with moving reels or rolls over a distance, or in a confined space, our Pronomic Lifting Trolleys are ideal and have a maximum lifting capacity of 110kg. The Pronomic Squeeze & Turn lifting trolley grabs the outer of the reel/roll; or for when the goods are fragile, our Pronomic Expand & Turn lifting trolley lifts from the core using a spindle.

Fixed environment

Movomech rail systems are able to weightlessly lift heavy loads of up to 1,000kg. A standalone unit is an alternative option for portability. For a repetitive process in a fixed location or where equipment is unable to be floor-based, we have our Movomech overhead lifting solution.

Movomech Overhead Reel Lifting

Deciding on a Handling Solution

There are many standard solutions available for reel and roll safety handling. Deciding on the solution will involve assessing your current process, your teams and the environment; and this will help a professional offer you the most suitable solution.

If you need something lifting but you’re not sure how or what type of lifting equipment to select, you are invited to visit us to see everything in operation in our showroom. Our materials handling specialists will be able to discuss options with you and help you to choose the right solution.

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Need a bespoke solution for your business?

Get expert advice from our solutions team by calling +44 (0) 1778 345 365 or emailing [email protected].

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